Brand and Retail Collaboration Platform
The purpose-built platform to reach, activate and measure retail stores at scale
1
Plan & Create
Intuitive and fast content creation
Create interactive and engaging content and campaigns with an intuitive drag-and-drop Article Editor in a matter of minutes.
One-click translation & localization
Avoid hefty agency bills and time-consuming translations. Translate and localize your content with a single click.
Standardize and automate content creation
Create templates to standardize the structure, look and feel of your content and automate content creation across your teams
AI-assisted creation and summarization
Use our AI-assistant that understands your products to create fun and engaging quizzes, and summarize feedback from the frontline.
Ian Gibson
2
Engage & Execute
Segment your partners and audiences
Create detailed audiences and segment your partners based on tiers, retailer type, store types, professions and more.
Execute campaigns on-time, every time
Set up roll-outs and collaborative action plans to align the work needed to successfully execute your campaign on-time.
Reach & activate the frontline
Reach the frontline via Chat, Social Feed and content, and activate them efficiently with real-time collaboration.
Reward & incentivize high-performers
Coming soon - set up reward programs and incentivize high-performing stores and store staff.
Ron Bruinenberg
3
Monitor & Optimize
Real-Time Retail Intelligence
Reveal previously undiscovered insights from your wholesale activation and store operations.
Stop going to market blindly. Uncover and push the products, content and campaigns that are performing, and optimise the ones that aren't.
Content & Campaign Analytics
Receive real-time quantitative and qualitative feedback from the frontline and analyze content and campaign performance
Integrate with POS data
Align your team around shared KPIs, and measure the correlation of your wholesale activities and sales performance
Measure Trade Term Compliance
Set goals for your content, campaigns and partners and measure how compliant they are with your trade terms
Benchmark your Retail Partners
Create benchmarks across markets and retail partners to uncover opportunities to improve, and at-risk markets and retailers.
Julie King
Customers
We drive results for leading brands and retailers at global scale
Solutions
Collaborate seamlessly across businesses & teams
Atobi is built for real-time cross-company and cross-functional collaboration
Use cases
Consolidate workflows across your retail and wholesale business on one platform
Why Atobi
Atobi is the preferred partner for Retail Excellence at scale
At Atobi, we don't just give you the tools to succeed in retail.
We bring you the expertise, playbooks and services needed to build brand ambassadors and execute campaigns - across thousands of stores.
FAQ
Retail activation, answered
The questions brands and retailers ask most often about activating store staff.
What is retail activation software?
Retail activation software helps a consumer brand reach, train and motivate the store staff who sell its products, including staff employed by third-party retailers. It covers product training, campaign rollout, execution proof from the shop floor, and the sell-out data that shows whether the activity worked. It differs from workforce management, which schedules a retailer’s own employees, and from a learning management system, which delivers courses to people the company employs.
How do brands train store staff they do not employ?
The brand cannot use the retailer’s internal systems, so it needs a platform both sides agree to run on. The retailer grants access to its store teams, the brand supplies training and campaign content, and each side sees the results for its own scope. In practice this means short mobile lessons in the local language, delivered before a launch, with completion and sell-out reported back to both the brand and the retailer.
What is the difference between sell-in and sell-out?
Sell-in is what a brand ships to its retail partners. Sell-out is what those partners actually sell to shoppers. Most brands can see sell-in precisely and sell-out barely at all, because the data sits with the retailer. The gap between the two is where retail activation earns its return: staff who know the product sell more of it, and the sell-out number is what proves it.
How does Atobi work for both brands and retailers at the same time?
Atobi runs as one platform with two paying customers on the same store floor. A retailer uses it to enable staff across every brand it carries and to turn that reach into a revenue line. A brand uses it to reach those same staff inside retailers it does not own. Each side sees its own scope, and Atobi sees the activation and sell-out data that neither side can see alone.
Connecting the world's greatest brands and retailers